Marion Tharp, MBA Global CMO & Chief Commercialization & Growth Officer 📍 Dallas, TX | 🌍 Growth Marketing Across 37+ Countries | 🔁 Fractional ​/​ Embedded Executive I help ambitious companies turn brand into a business-growth engine—backed by 20+ years of executive marketing, commercialization, and product leadership across global enterprises and scaling disruptors. From launching products across Asia, Europe, and North America to leading Salesforce Marketing Cloud integration across 37 markets at Mary Kay Global, I’ve built high-performance teams and brand systems that drive measurable growth at scale. ERP Integration. Growth Marketing Operations & Transformation. What I Deliver ✔️ Growth & Demand Generation – Building scalable acquisition engines, from funnel optimization to CRM-driven nurture strategies, that accelerate pipeline velocity and revenue. ✔️ Lead Development & Business Expansion – Prospecting systems, partner​/​channel marketing, and sales enablement that convert awareness into sustained deal flow. ✔️ Customer Experience Mapping – Translating insights into aligned, profitable action across every touchpoint to increase conversion, retention, and lifetime value. ✔️ Go-to-Market Strategy – Launch playbooks, channel mix design, and campaign leadership tailored for CPG, wellness, and professional services. Brand & Commercialization Brand audits, repositioning, and identity development Messaging systems that scale across B2B, B2C, and DTC Global market adaptation + U.S. entry playbooks Revenue acceleration frameworks built for category growth Product & Sales Enablement Product launches across CPG, wellness, SaaS, and lifestyle categories Channel marketing and sales enablement programs Playbooks to accelerate trial, conversion, and upsell across key markets Fractional CMO & Growth Advisor Embedded marketing leadership during inflection points Marketing team assessment, restructure, and mentoring KPI planning + strategic board​/​investor communications Executive & Founder Communications Investor-ready narratives, pitch decks, and board updates Thought leadership positioning for founders and executive teams 💡 Ideal for: Private equity & founder-led firms scaling or entering new markets CPG & wellness brands seeking sustained lead generation and sales acceleration Professional services firms needing demand generation systems and client acquisition frameworks CEOs & founders ready to systematize growth, align brand + business, and raise equity value 👉 Let’s align brand, demand, and business—strategically and at speed.

Location

USA