Joining you 1 day per week (or more) to help you reach your growth target. Here is my successful track record as (fractional) CMO, VP of Growth, CGO and CCO: Planet Wild: ✅ +15% MoM and +24% in average basket size at Planet Wild Tracklib: ✅ Decreased CAC by 85% while growing YoY revenue by+55% ✅ X3 increase of visit-to-paid conversion rate. ✅ From 500k to 2M+ followers organically on social media ✅ Decreased monthly churn by 28% at iMusician: ✅ 30k to 100k+ customers. ✅ 75% and 90% YoY revenue growth with a positive ROAS. ✅ Grew a marketing office and team of 15+ people At ResearchGate ✅ 2x “Second best Sales performer of the quarter” for the #1 social network for scientists Here is what I can help you with: 🧠 Strategic Leadership Define and align marketing strategy with overall business goals Develop Go-To-Market (GTM) strategies for new products or services Positioning and messaging strategy for key segments Audit and refine brand identity and voice Build and prioritize the marketing roadmap (quarterly​/​annual) 📊 Growth & Revenue Optimization Design and run growth experiments (acquisition, retention, monetization) Reduce CAC while increasing CLTV through full-funnel optimization Create or optimize conversion rate paths: landing pages, onboarding, pricing Identify and activate new customer segments Revenue attribution modeling & marketing ROI dashboards 📈 Performance Marketing Set up or audit paid acquisition channels (Meta, Google, LinkedIn, etc.) Hire, brief, or manage media buying freelancers or agencies Build reporting systems to track spend vs ROI across channels AB test creatives and funnels for performance gains 📣 Brand & Content Strategy Design or evolve the content strategy (SEO, social, thought leadership) Define editorial calendar, tone, and brand storytelling themes Coordinate blog, newsletter, video, or podcast content engines Amplify founder​/​execs’ presence on LinkedIn or other platforms 📱 Community & Social Media Build organic social media playbook (e.g. scale to 100k+ following) Drive engagement via storytelling and community activation Define community flywheel or ambassador programs Leverage UGC and brand advocates 🧩 Product-Led Growth (PLG) Map PLG funnel and identify friction points Improve onboarding and activation flows Collaborate with product​/​design on in-app messaging & virality loops Drive usage-based upsell and referral loops 💼 Team Building & Mentoring Recruit and structure the internal marketing team Interview and assess junior​/​mid-level marketers Define roles, OKRs, and processes Coach internal team members to grow capabilities 🤝 Cross-Functional Collaboration Act as bridge between marketing, product, sales, and execs Align GTM messaging with sales scripts and enablement content Support fundraising storytelling with pitch deck and investor comms Join leadership stand-ups or board calls when needed 🧪 Audit & Diagnostic Offers (Good for Entry) Marketing health check (strategy, funnel, tools, spend efficiency) Positioning and messaging audit Social media and content engine audit Paid ad account audit with actionable recommendations 💰 Business & Financial Planning (Growth-Aligned) Build or refine growth-driven financial models (CAC, LTV, payback, runway) Forecast revenue across multiple GTM scenarios or marketing investments Define KPIs and performance dashboards that tie marketing to ROI Design marketing budgets and allocate resources based on impact potential Support fundraising with narrative, traction metrics, and growth story Align pricing strategy with customer segments and positioning Conduct unit economics audits to identify margin and scale opportunities Collaborate with CFO​/​founder to set OKRs and targets that drive both financial and marketing outcomes

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